Advertise with us
In print and online
We launched a new magazine in spring 2022 which has changed the way we promote local businesses and venues.
Print has been written off by so many people, but we think it’s the best way to strong local coverage.
As advertisers, you can choose from two options:
- Display Advertising in print, with FREE web advertising included. Or
- Advertorial Feature with words and photos in print and online
Alongside our established website and social media channels, we think we have an unrivalled West End audience and reach.
Targeted distribution (in-house and hand delivered to doors) is also a big part of what we do.
Adverts can be taken over a full page, half page or quarter page (see rates card). Most print packages come with free online advertising included. But we want to work with all sections of our community from established high street brands to small businesses and artists. That’s why we are offering specially-discounted rates to sole-traders, makers and artists on a limited number of quarter page adverts in each issue. These adverts cost £75 for a quarter page in the magazine but do NOT include web advertising. We welcome submitted artwork but can provide a limited FREE service for smaller ads. We charge £40 on full page and premium page ads, which includes print and web assets. (Note: A higher rate will be charged for photo assets if not supplied)
If you have a story about you or your business that will work in words and photographs, we can offer a first-class advertorial service. Features are across one page and cost £500. Your business story is turned into engaging content by our team. We ask that you submit a rough draft of the points you want included. Our team follows up with an interview which helps create a crafted article. We accept submitted photographs if they are good quality, or we can take our own, but please note we are not a professional photographic agency. Professional photographs can be sourced, however, at additional cost. You, the client, get editorial oversight of all content under our direction. Nothing is published until it is seen by you. That article appears in our magazine in print and on our Issuu platform, and is also separately posted on our website and promoted on our social media channels (four social media actions, tweets, posts etc).
About our magazine
Our print magazine is a free A5-sized general interest publication, with a print-run of 10,000 copies for each issue. We aim for quality and a broad range of coverage, with features and interviews around local community issues, arts, music and lbusiness. Property is an evolving addition to the mix, with several pages given over to highlighting the area’s incredible array of homes, which makes it such a desirable place to live and work. We aim to target a Glasgow readership in excess of 25,000 people when you take in print and digital editions.
About our website
Unusually, we were a website first. Set up in 2016, the site has evolved from a licensed platform owned by a small start-up company in north-west England, to a wholly-owned Glasgow operation. After a buy-out in December 2021, the site is owned and edited by freelance journalist and former Herald news editor Ian Marland. A fully-trained journalist of nearly 30 years experience, Ian has worked across media in Scotland, including Press Association, The Scotsman, The Times, BBC Scotland and STV. His website www.glasgowwestendtoday.scot has more than 100,000 unique views each year.
About our social media channels
We use our social media channels to drive followers to our website where they see our words about you and your adverts. We also use our social audience to share a digital version of our magazine, published on the Issuu platform. As of July 2022, we had 52,000 followers across Twitter, Instagram, Facebook, YouTube, TikTok and e-subscribers. We think that is the largest audience targeted solely on the West End of Glasgow. It is also one of the most engaged. Because people follow us for positive, original content about only the West End, our engagement rate is higher than many of the bigger platforms when it comes to local content. That’s why it pays to advertise with us.
We are putting a lot of thought into how we get your magazine out to readers. We don’t think it’s enough to pile it high in every far-flung salon and coffee shop. We don’t want our work to go unread and end up in the bin. That’s why we are putting a lot of effort into delivering at least half (5,000+) of each print run into people’s doors. Our small team is personally taking the magazine out to streets and tenements across the West End. Where we know the demographic is slightly older, we’re even delivering copies through doors on the top floors. Those copies that don’t go to doors, we are making sure they are in places where they will be seen. That means venues, shops, cafes, bars and libraries from Byres Road to Dumbarton Road, from Great Western Road to Argyle Street. And we are leaving just enough and then returning several days later to replenish stocks. We are continually assessing how we do things and our strategy will keep evolving. (Note. Some supermarkets have recently begun charging small publishers to distribute free magazines in store, and we are currently in talks to see if this issue can be overcome)
About digital-only promotions
This service is still available, but only when resources allow. We also know through experience that only certain campaigns work effectively online. If you think you have a story that would engage a digital audience, do not hesitate to get in touch. We will be happy to advise you on a package of promotion that will work for you and offer a fair quote. Prices start from £150 for a promoted post and social media campaign over 48-hours, and go up to £250 for a four-day campaign. Both packages include paid boosts of £15 and £30 respectively.
About our advert sizes
To find out more about how we can help you, drop us a line at email@example.com