About Advertise with us Get our newsletter
Facebook Twitter Instagram

News

Calm in a storm … the Hyndland couple opening up shop during global pandemic

Hyndland husband and wife Gregor and Scarlett Hollerin explain why they launched their new marketing business during the coronavirus pandemic.

Husband and wife team Gregor and Scarlett Hollerin couldn’t wait to launch their own business.

And so Story Shop came into being during the very current and catastrophic Covid-19 pandemic.

But the couple who live in Hyndland are not fazed by the chaos caused by coronavirus - and hope their marketing skills will be of help to businesses ‘on the other side’.

 Gregor and Scarlet Hollerin at home. Photo: Elaine Livingstone.
Gregor and Scarlet Hollerin at home. Photo: Elaine Livingstone.

Gregor said: “Yes, we have taken a bit of a risk (doing this now) but for us it was a risk not to do it now.

“We had talked for a long time about trying to build a business together.

“If we had waited another five or ten years - would we have ever done it? The chances are, no.”

He added: “One of the things we want to do as a business is stay really lean - so that we can weather these storms.

Collaborative collective

“We didn’t expect to weather one this big, so soon - but we think our size will help us.”

The couple’s home-based marketing and PR business launched on Friday 13 this month amid the maelstrom of coronavirus.

Story Shop had been in the planning for three months leading up to launch.

Gregor and Scarlett have a vision to work with a dynamic, collaborative collective of other small companies.

 Gregor and Scarlett say they want to work collaboratively with other small companies. Photo: Elaine Livingstone
Gregor and Scarlett say they want to work collaboratively with other small companies. Photo: Elaine Livingstone

Among their early successes was telling and managing the story of the three Edinburgh brothers who became the youngest team and first brothers to row the Atlantic earlier this year.

The Broar campaign that played big across TV and print media helped generate more than £115,000 in fundraising.

The Hollerins handled all the social media and PR for the duration of the adventure.

Since launching, the phones have been busy with clients seeking advice and planning strategies in a rapidly-changing climate.

'Exciting challenge'

Gregor, 34, said: “Working with the Maclean brothers was an exciting challenge and ultimately great fun.

“It was definitely a great start for the new business.

“We have had people getting in touch asking about support and messaging around the coronavirus.

“Some businesses have more time now to focus on their brand.

 The Maclean brothers from Edinburgh became the youngest team to row across the Atlantic.
The Maclean brothers from Edinburgh became the youngest team to row across the Atlantic.

“Some are thinking of a rebrand or looking at some of their social channels in light of what is happening.”

One thing the pandemic has reinforced is how the media and marketing landscape has changed.

Business brands along with world events and public health messages are being consumed on mobile devices.

Gregor said: “People are spending their lives on social media at the moment more than ever.

“Now is the time for brands to use their social media channels to raise awareness - and build trust.

 

'People are spending their lives on social media at the moment more than ever.

'Now is the time for brands to use their social media channels to raise awareness - and build trust'

Gregor Hollerin

Home working has been enforced on tens of thousands of Scots as a result of the virus outbreak.

But for Gregor and Scarlett it is a choice they have readily made for themselves.

Previously Scarlett, 29, was marketing manager at Union Square and Silverburn and then St Enoch Centre.

Gregor, who played rugby for GHK in the West End, was a journalist before joining BIG Partnership where he was an account director and head of business development.

Gregor said: “Scarlett has a real flare for interior design so we have this amazing home office that is a joy to work in.

 Story Shop launched earlier this month. Photo: Elaine Livingstone
Story Shop launched earlier this month. Photo: Elaine Livingstone

“If it was me that was trying to make a home office it would be straight out of Ikea.

“I would love to say that we switch off, but the nature of what are doing means that we have to be quite responsive and we know that this is going to be a really big push for us, to build up something.

“It’s the flexibility that we love.”

Share this story

@GlasgowWEToday

  • jintyMcGuintys profile imagesorry slight change …Tuesday 16th August…. live music continues here @ jintys tonight with the fabulous Joe Gallecher from 21.30😛🎸🎸🎸 — at Jinty McGuintys Irish Bar Twitter embedded image 5 hours ago by jintyMcGuintys
  • Visit_WestEnd profile imageSpend your £105 #ScotlandLovesLocal Glasgow Gift Card in local businesses in the West End ➡️ #Glasgow%20West%20End-391" target="_blank">scotlandgiftslocal.com/w… @tcgiftcards @micnx @ScotlandsTowns #Glasgow #visitwestend #GlasgowWestEnd #byresroad #ilovegla #visitscotland Twitter embedded image 7 hours ago by Visit_WestEnd
  • MuseumsGalScot profile image@GlasgowMuseums has identified that visitors are looking for more in-depth explorations of the legacies of slavery and empire. They have been awarded £60K to work with visitors to investigate these themes, and to understand how Kelvingrove itself is a symbol of empire. 5/7 Twitter embedded image 7 hours ago by MuseumsGalScot
  • PlayPiePint profile imageRose scores again! ⚽️🌹🎭🏴󠁧󠁢󠁳󠁣󠁴󠁿 #Rose - the incredible and inspiring story of working-class Ayrshire teenager Rose Reilly - which started life here at PPP - is going on the road! #WomensFootball #Italy #Scotland
    weemo67 profile image⚽️🌹🏴󠁧󠁢󠁳󠁣󠁴󠁿🇮🇹Can you please RT our tour dates for Rose by Lorna Martin! 🙏🏻 Please come along and support us if you can? ⚽️🌹🏴󠁧󠁢󠁳󠁣󠁴󠁿🇮🇹 Twitter embedded image 9 hours ago by weemo67
    8 hours ago by PlayPiePint
  • gla_alliance profile imageHow should we end homelessness and improve the lives of people in Glasgow? We're developing our three-year plan and want to hear from you! Find out more about our engagement events and how you can shape our strategy: bit.ly/3QIianJ #ZeroBy30 Twitter embedded image 11 hours ago by gla_alliance
  • GlasgowWEToday profile image“I’m thrilled we have the opportunity to breathe new life into a derelict building and help tackle the shortage of good quality mid-market rental homes" | Glasgow West End Today #canal #glasgow glasgowwestendtoday.scot… 20 hours ago
  • artinthegart profile imageWe are so happy to have been able to welcome Therapet back to Gartnavel Royal Hospital. Sammy the greyhound brought owner and Therapet volunteer Sandra, to visit people in IPCU this afternoon. Despite the heat Sammy was heard to comment after the visit "Woof". @TherapetC Twitter embedded image 21 hours ago by artinthegart
  • to_glasgow profile imageMeanwhile, in a galaxy far, far away... Twitter embedded image 21 hours ago by to_glasgow
  • Glasgowdodf profile imageOur festival guide is now available to pick up from locations around Glasgow. Find out where you can get yours: glasgowdoorsopendays.org… Twitter embedded image 22 hours ago by Glasgowdodf
  • GlasgowWEToday profile imageSummertime blues … puddles after a day of rain. Monday August 15, 2022. #glasgow Twitter embedded image 22 hours ago

Get our newsletter

Glasgow West End Today Loading