Presenter and DJ Josie Smith will do the honours this weekend when the Christmas tree lights on Byres Road are switched on.
The annual Christmas market and festivities will take place on Vinicombe Street on Sunday (November 26), from noon.
And Josie will be joined by Bella Beatson, the mascot from the Beatson Cancer Charity, to light up the Christmas tree at 5.30pm.
Performers lined up to entertain the public include vocalist Sabrina Mandulu and country band Rose Swan & Rex Hopper.
Stallholders include Janet & John, Ziri, The Alchemy Experiment, Black Cat Alternative, Taste Spain, Hillhead Bookclub, Papyrus, Hairy Paws and Trios.
In Ruthven Lane, the kids can enjoy free face-painting provided by Fab ‘n’ Funky Faces.
Josie said: “To my mind there’s no more vibrant and eclectic area within which to shop and socialise, than Glasgow’s West End.
“I’m really looking forward to returning to host this year’s Christmas Tree Light Switch-On.
“We’ll be showcasing an exceptional variety of talented local music acts on the main stage, ahead of counting down to illuminating the tree for 2023. See you there!”
To my mind there’s no more vibrant and eclectic area within which to shop and socialise, than Glasgow’s West End.
Beatson Cancer Charity is involved in the Christmas event this year, and its mascot Bella will lending a hand with the switch-on.
Maisie McCormick, Beatson Cancer Charity’s community fundraising manager, said: “Thanks to the support from Visit West End, Beatson Cancer Charity can continue to provide vital funding to patient and family support services, plus a range of specialist posts including nursing, radiography, physics and research-based staff as well as additional staff training and development.”
The event is organised by Visit West End, the marketing campaign for the Byres Road and Lanes Business Improvement District (BID).
John Turner, BID chair, said: "Goodness how time flies! I can't believe that it is time once again for the Vinicombe Street Christmas event, with music from local artists, market stalls from local businesses and the lighting up of the West End's Christmas tree at 5.30pm.
“It is always a fantastic time, officially marking the start of the Festive season in the West End.
“So come along and join the fun, we look forward to seeing you there.”