Glasgow chef Nico Simeone has launched a new UK-wide luxury meals service.
HOME-X is creating 100 permanent jobs in Glasgow - including 50 posts at a new warehouse in Anniesland.
The new e-commerce platform will launch with six new food and drink brands.
The ambitious venture is a response to the enduring disruption to the hospitality industry caused by the Covid-19 pandemic.
Customers will be able to enjoy everything from vegan tasting dishes, hand picked artisan cheeses, quality wines, and pre-prepared Chateaubriand.
The launch of HOME-X will also mean that for the first time, food from the Six by Nico team will be available across the UK.
Meals will be transported in specially-created cardboard boxes that keep the meals chilled.
Servings will be cooked and ready to go for the customer, and will only need to be prepped and presented.
Pre-prepared
Meals will be refreshed every month, with delivery included across the UK.
The first brands to launch on the platform include Home by Nico, STEM wine club, Chateau-X, The Cheese Club, and vegan offering 24 Carrot.
The food will be carefully pre-prepared and packaged at the new warehouse in Glasgow.
Each HOME-X box will be 99% recyclable, with each kit portioned in individual cardboard containers.
Home by Nico, the brand which inspired the new platform, will be available nationwide for the first time.
The dine at home experience will follow a similar format to the Six by Nico restaurants - with an ever changing four course tasting menu.
Nico said: "When we were forced to close the Six by Nico restaurants across the UK, we gave fans of the brand a chance to make our signature tasting menu at home and the feedback was phenomenal.
“We packed and distributed over 100,000 meals across sites in Glasgow, Edinburgh, Manchester, Liverpool, London & Belfast, but we felt there was so much scope to service the rest of the UK, and to give our customers even more dining options at-home.
HOME-X co-founder, Michael Sim said: “We worked together to create the new HOME-X platform, and with it a number of food and drink brands that showcase some of the best 'at home' experiences in the UK.
“We have listened to the Six by Nico community continuously and worked incredibly hard to build HOME-X for the benefit of an existing customer base that we really care about.
“Our new business also opens up the whole of the UK as a customer. “
When we were forced to close the Six by Nico restaurants across the UK, we gave fans of the brand a chance to make our signature tasting menu at home and the feedback was phenomenal
Nico Simeone
HOME-X has created more than 100 permanent roles in Glasgow across two locations - a head office on Miller Street and a 7000 sq.ft distribution warehouse on Anniesland Industrial Estate.
The kitchens and packing centre in Anniesland has created 50 permanent jobs with an additional 40 further jobs created in the digital team at the brands existing head office.
The new roles, including chefs and kitchen assistants, HR and IT professionals, marketing and social media experts and finance specialists.
Teams will pick, pack and ship customer orders, will help HOME-X meet projected customer demand and enable small and medium sized restaurant brands wishing to sell home kits on HOME-X to scale their business.
- More information is available at a new website www.home-x.com. Feature photo includes a Google Earth image.
